Most marketing, product, and engagement strategies fail because they rely on assumptions. At Rachel Gregory Consulting, we cut through the guesswork with behavioral research that reveals how your audience thinks, decides, and acts. The result? More effective messaging, optimized products, and marketing strategies that actually convert.
We help businesses significantly increase revenue, reduce marketing spend, and accelerate growth by providing advanced consumer insights that clarify exactly who their customers are, what motivates their purchases, and how to effectively communicate to them—without wasting resources on ineffective marketing.
Featured Services
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Audience Segmentation Strategy
Determine who your target audience is and how to reach them.
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Public Opinion & Polling
Gain actionable insights into public sentiment, voter attitudes, and issue perception through data-driven polling and opinion research.
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Innovation Research
Get research that ensures ideas, products, and concepts meet market needs before launch.
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UX & UI Research
Enhance the user experience through in-depth UX research and UI testing to ensure seamless, intuitive, and user-friendly digital products.
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Brand Health
Measure brand perception, awareness, and loyalty to ensure your brand stays relevant and resonates with your target audience.
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Behavior Research
Understand how and why people—whether voters, consumers, or users—make decisions and interact with the world around them.
How We Work
We go beyond surface-level data to uncover deep behavioral insights that make your strategy more effective. Whether you need to refine your messaging, optimize user experience, or reposition your brand, we provide research you can act on immediately.
Why Choose Us?
✔ No More Wasted Marketing Dollars. Every insight we provide is designed to increase efficiency and conversion rates.
✔ Actionable Data, Not Just Numbers. We don’t just report data; we translate it into strategies you can implement right away.
✔ Proven Behavioral Expertise. We analyze the decision-making process to ensure you’re always one step ahead of your audience.