We Craft Reliable Market Research You Can Actually Use
Stuck on fuzzy targeting, stale messaging, or uncertain growth? Our custom research gives you the clarity to move fast, smart, and in the right direction.
Expertise trusted by organizations launching bold ideas, breaking through growth plateaus, and triggering audience reactions that shift behavior and shape decisions.
Most strategies fail because they’re built on assumptions.
People often build strategy based on instinct. But, many times, that gut instinct is off, driven by fear, overwhelm, or what an organization feels it should be doing. We replace that guesswork with custom research to reveal how your audience thinks, what they respond to, and where your brand stands so that you can move forward with clarity and confidence.
At Rachel Gregory Consulting, we design and run research that fuels growth, sharpens targeting and messaging, and checks the pulse of your brand. Whether you're launching something new, fixing what’s not working, or making sure your positioning still resonates, we’ll get you the answers that matter without wasting time or budget.
Featured Services
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Audience Segmentation Strategy
Determine who your target audience is and how to reach them.
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Public Opinion & Polling
Gain actionable insights into public sentiment, voter attitudes, and issue perception through data-driven polling and opinion research.
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Innovation Research
Get research that ensures ideas, products, and concepts meet market needs before launch.
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UX & UI Research
Enhance the user experience through in-depth UX research and UI testing to ensure seamless, intuitive, and user-friendly digital products.
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Brand Health
Measure brand perception, awareness, and loyalty to ensure your brand stays relevant and resonates with your target audience.
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Behavior Research
Understand how and why people—whether voters, consumers, or users—make decisions and interact with the world around them.
How We Work
Utilizing rigorous methodology, we go beyond surface-level data to uncover deep insights that make your strategy more effective. Whether you need to refine your messaging, optimize user experience, or reposition your brand, we provide research you can act on immediately.
Why Choose Us?
✔ No More Wasted Marketing Dollars. Every insight we provide is designed to increase efficiency and conversion rates.
✔ Actionable Data, Not Just Numbers. We don’t just report data; we translate it into strategies you can implement right away.
✔ Proven Expertise. We analyze the decision-making process to ensure you’re always one step ahead.