Product Testing

Know your products are safe, reliable, and motivational for your target audience before you launch.

From random control trials (RCT) and quasi-experimental designs to other designs, we conduct product testing that will enable you to make changes to your product to better fit your target audience, make science-backed claims about your product, and feel confident before you launch.

Go from “I think” they’ll love this to “I know” with product testing.

The benefits of product testing include:

  • Higher customer satisfaction

  • Improved product quality

  • More effective messaging

  • Reduced risk of returns or negative feedback

  • Optimized pricing strategy

  • Stronger product-market fit

  • Increased brand trust and credibility

  • Higher sales and retention rates

What’s the Step-by-Step Process for Getting an Product Testing?

  1. Book a consultation. We’ll see if we might be a good fit to partner for your research and get all the details to send a proposal that lays out the proposed scope and methodology. If that works out, we’ll move forward.

  2. Have a kickoff meeting. This is when our team meets yours. We’ll workshop through some exercises, make any updates to the plan that may be needed, and get started with the research.

  3. Get to work. Our team drafts research instruments (e.g., surveys, interviews discussion guides), handles the recruitment for the study, payment for participants, and any other research logistics.

  4. Provide consistent communication. Along with approving and providing feedback on drafts, you’ll get updates along the way, as well as an in-depth midpoint check-in.

  5. Put strategy into action. When you get your final report, you’ll get recommendations for all of your burning questions, in-depth information, and a clear understanding of how to move forward. If you need help putting your strategy into action, we’re here for that, too!