Public Opinion and Polling

Get data you can trust to inform a winning strategy.

Whether you’re running for office or seeking to create change on a policy issue, gauging public opinion is essential to inform your messaging, targets, and the tactics you use in your strategy.

Public opinion and polling research ensure you focus on what actually moves voters.

The benefits of a data-driven research approach include:

  • Stronger voter engagement

  • More effective messaging

  • Higher persuasion and mobilization rates

  • Strategic resource allocation

  • Reduced wasted ad spend

  • Stronger candidate positioning

What’s the Step-by-Step Process for Getting Public Opinion Research & Polling?

  1. Book a consultation. We’ll see if we might be a good fit to partner for your research and get all the details to send a proposal that lays out the proposed scope and methodology. If that works out, we’ll move forward.

  2. Have a kickoff meeting. This is when our team meets yours. We’ll workshop through some exercises, make any updates to the plan that may be needed, and get started with the research.

  3. Get to work. Our team drafts research instruments (e.g., surveys, interviews discussion guides), handles the recruitment for the study, payment for participants, and any other research logistics.

  4. Provide consistent communication. Along with approving and providing feedback on drafts, you’ll get updates along the way, as well as an in-depth midpoint check-in.

  5. Put strategy into action. When you get your final report, you’ll get recommendations for all of your burning questions, in-depth information and a clear understanding of how to move forward. If you need help putting your strategy into action, we’re here for that, too!