Brand Health Market Research

Be the industry leader instead of feeling irrelevant or misunderstood.

Whether turnaround times on trends feel too short to keep up, you’ve had declining sales, or there’s been a change to your reputation, we can get the in-depth insights through brand awareness research and brand perception research to get your brand back on track.

Get a clear roadmap for standing out in a competitive market.

The benefits of a market research audience segmentation strategy include:

  • Clear Understanding of Brand Perception

  • Early Detection of Reputation Issues

  • More Effective Marketing & Messaging

  • Increased Competitive Advantage

  • Stronger Customer Loyalty & Trust

  • Smarter Brand Investments

  • Long-Term Brand Growth & Stability

What’s the Step-by-Step Process for Brand Health?

  1. Book a consultation. We’ll see if we might be a good fit to partner for your research and get all the details to send a proposal that lays out the proposed scope and methodology. If that works out, we’ll move forward.

  2. Have a kickoff meeting. This is when our team meets yours. We’ll workshop through some exercises, make any updates to the plan that may be needed, and get started with the research.

  3. Get to work. Our team drafts research instruments (e.g., surveys, interviews discussion guides), handles the recruitment for the study, payment for participants, and any other research logistics.

  4. Provide consistent communication. Along with approving and providing feedback on drafts, you’ll get updates along the way, as well as an in-depth midpoint check-in.

  5. Put strategy into action. When you get your final report, you’ll get recommendations for all of your burning questions, in-depth information, and a clear understanding of how to move forward. If you need help putting your strategy into action, we’re here for that, too!