Audience Segmentation Strategy

Innovate with confidence by utilizing concept testing for your ideas.

Before you lose money developing a product, feature, or campaign strategy, you can test your ideas to ensure your target audience is receptive and get feedback to enrich your concept.Determine whether a target audience finds your concept appealing and whether it meets their needs.

Instead of risking it all on an untested idea, take a breath and invest knowing its potential.

  • The benefits of concept testing include:

  • Stronger market validation

  • Higher likelihood of adoption

  • More effective messaging

  • Reduced risk of failure

  • Optimized product-market fit

  • Smarter resource allocation

  • Higher engagement and conversion

What’s the Step-by-Step Process for Concpt Testing?

  1. Book a consultation. We’ll see if we might be a good fit to partner for your research and get all the details to send a proposal that lays out the proposed scope and methodology. If that works out, we’ll move forward.

  2. Have a kickoff meeting. This is when our team meets yours. We’ll workshop through some exercises, make any updates to the plan that may be needed, and get started with the research.

  3. Get to work. Our team drafts research instruments (e.g., surveys, interviews discussion guides), handles the recruitment for the study, payment for participants, and any other research logistics.

  4. Provide consistent communication. Along with approving and providing feedback on drafts, you’ll get updates along the way, as well as an in-depth midpoint check-in.

  5. Put strategy into action. When you get your final report, you’ll get recommendations for all of your burning questions, in-depth information, and a clear understanding of how to move forward. If you need help putting your strategy into action, we’re here for that, too!