Audience Segmentation Strategy

Know you’re making the right connections in the right way instead of wasting time and money on marketing and sales that don’t convert.

Let us create a roadmap that relies on data, not guesswork, to illuminate the psychographic profile of your ideal customer persona. Understanding how and why they make decisions allows you to customize your funnel and provide the personalized advertising experiences that people crave.

By adopting a personalized strategy you can take control of your sales and marketing processes.

The benefits of a market research audience segmentation strategy include:

  • Increased likelihood of purchasing

  • Stronger customer relationships and brand loyalty

  • Increased user engagement

  • Decreased churn rates

  • Higher revenue per ad spend

  • Refined messaging that speaks directly to what motivates customers, clients, and voters to say “yes!”

  • More potential buyers making it through your funnel and purchasing

What’s the Step-by-Step Process for Getting an Audience Segmentation Strategy?

  1. Book a consultation. We’ll see if we might be a good fit to partner for your research and get all the details to send a proposal that lays out the proposed scope and methodology. If that works out, we’ll move forward.

  2. Have a kickoff meeting. This is when our team meets yours. We’ll workshop through some exercises, make any updates to the plan that may be needed, and get started with the research.

  3. Get to work. Our team drafts research instruments (e.g., surveys, interviews discussion guides), handles the recruitment for the study, payment for participants, and any other research logistics.

  4. Provide consistent communication. Along with approving and providing feedback on drafts, you’ll get updates along the way, as well as an in-depth midpoint check-in.

  5. Put strategy into action. When you get your final report, you’ll get recommendations for all of your burning questions, in-depth information on segments of your audience, such as their challenges, motivations, and how to appeal to them, a clear roadmap on how to find and engage your audience, and a clear understanding of how to move forward. If you need help putting your strategy into action, we’re here for that, too!