Where Behavioral Science Powers Strategy, Growth, and Engagement

Understanding how people think, make decisions, and engage with technology or brands is at our core. At Rachel Gregory Consulting, we provide behavioral research and market insights that help Political Tech, Media Tech, and Consumer Brands refine their messaging, optimize user experiences, and drive meaningful engagement.

Whether you're a GovTech company improving public services, a Media Tech platform fighting disinformation, or a CPG brand launching a new product, our data-driven research helps you uncover how your audience thinks and what drives them to act.

Why Choose RGC?

Many firms deliver reports—we deliver strategy. Our research doesn’t just provide data; it helps you make informed decisions that move your business forward. Companies work with us because we:

Uncover real behavioral insights. We don’t just ask what people say; we analyze how they actually think and act.
Specialize in decision-making research. Whether it’s voters engaging with Political Tech, readers interacting with Media Tech, or consumers choosing a brand, we decode what drives their behavior.
Bridge UX/UI and market research. Political and media tech companies need more than just audience data—they need research that helps them build intuitive, user-friendly platforms.
Bring expertise from political science and commercial research. With a PhD in political science and experience in tech, CPG, and political research, we understand both policy and market-driven audiences.
Turn insights into action. Our research is designed to be implemented immediately, helping teams optimize messaging, engagement, and strategy.

Values-led Research

At Rachel Gregory Consulting, we believe research should be rigorous, ethical, and actionable. We are committed to:

  • Accuracy and depth. We go beyond surface-level surveys to understand the psychology and behaviors behind decisions. We acknowledge the complexity of humans and the corresponding accuracy and depth deserved in study and analysis.

  • Unbiased insights. Data should tell the real story, not just confirm what you want to hear. Research allows us to challenge assumptions and find real answers to our burning questions.

  • Ethical research practices. Whether working with political tech or consumer brands, we prioritize privacy, compliance, and research integrity upholding IRB and GDPR standards.

  • Diverse, equitable, and inclusive research approaches. We recognize that research methodologies can introduce bias when they fail to account for inclusive best practices. That’s why we prioritize scientifically rigorous approaches that ensure representation across gender, race, ethnicity, age, and other identity factors that shape human experiences to generate insights that truly reflect diverse perspectives and lead to more meaningful, actionable results.

  • Real-world impact. Research is only valuable when it leads to change. We know that providing strategy and actionable roadmaps that organizations can begin implementing on day one is the best way to create that change. We help our clients apply insights to create more effective products, campaigns, and marketing strategies.

Ready to understand your audience better? Let’s talk.

Founder & CEO, Rachel Gregory

With a decade of experience in both academic and industry research, Dr. Rachel Gregory saw a critical gap between rigor and real-world impact. Research firms often relied on unreliable data and surface-level analytics to inform decisions worth millions, while academic research, despite its methodological strength, remained inaccessible and impractical for businesses, policymakers, and political campaigns. Recognizing these limitations, Dr. Gregory implemented methodological systems to enhance data accuracy in research firms while translating complex behavioral insights into actionable strategies for clients. In 2023, she founded Rachel Gregory Consulting to bridge this gap, delivering research that is both methodologically sound and immediately usable, ensuring organizations have the data they need to make informed, high-stakes decisions.