Message Testing & Strategy

A proven, research-backed message that connects with the right audience and drives action.

Let us create a data-driven roadmap to refine your messaging with precision, not guesswork. By testing and analyzing audience responses, we uncover which messages resonate and why, ensuring your communications align with the motivations and decision-making processes of your target audience. With these insights, you can craft high-impact messaging that boosts engagement, improves conversions, and delivers the personalized experiences your audience expects.

Don’t just hope your words will work when you can know they will.

The benefits of message testing and message strategy include:

  • A message that differentiates, captivates, and gives a clear edge among competitors.

  • A message that breaks through, resonates, and expands influence—whether in market share or voter support.

  • A research-tested response strategy that shifts the narrative and strengthens brand or candidate reputation.

  • Precise messaging tailored to specific demographics, psychographics, and motivations, whether persuading swing voters or converting skeptical customers.

  • A refined message that makes marketing spend more efficient, improving ROI on paid campaigns.

  • A clear direction based on real audience insights, ensuring leadership, marketing, and sales are aligned.

  • Increased engagement, stronger emotional connection, and higher conversion rates—whether it’s more sales, sign-ups, donations, or votes.

What’s the Step-by-Step Process for Message Testing and Strategy?

  1. Book a consultation. We’ll see if we might be a good fit to partner for your research and get all the details to send a proposal that lays out the proposed scope and methodology. If that works out, we’ll move forward.

  2. Have a kickoff meeting. This is when our team meets yours. We’ll workshop through some exercises, make any updates to the plan that may be needed, and get started with the research.

  3. Get to work. Our team drafts research instruments (e.g., surveys, interviews discussion guides), handles the recruitment for the study, payment for participants, and any other research logistics.

  4. Provide consistent communication. Along with approving and providing feedback on drafts, you’ll get updates along the way, as well as an in-depth midpoint check-in.

  5. Put strategy into action. When you get your final report, you’ll get recommendations for all of your burning questions, in-depth information, and a clear understanding of how to move forward. If you need help putting your strategy into action, we’re here for that, too!