Behavioral Research

Stop feeling confused when your target audience says they want something and it doesn’t land. Leverage behavioral insights to outmaneuver competitors by offering what truly matters.

Let us create a data-driven roadmap that uncovers the real behavioral drivers behind your audience’s decisions—going beyond what they say to understand what truly influences their actions. By analyzing how and why your customers or voters make choices, we help you optimize every touchpoint in your funnel, ensuring your messaging, offers, and experiences align with their subconscious motivations. The result? More effective engagement, higher conversions, and a strategy that speaks directly to what moves your audience to act.

By understanding the psychological and subconscious reasons behind why your target audience acts, you can provide signals to engage and convert.

The benefits of behavioral research and strategy include:

  • Higher Customer Retention & Loyalty

  • Better Market Positioning

  • Increased Sales & Revenue

  • Optimized Product Development

  • More Effective Pricing Strategies

  • Reduced Wasted Marketing Spend

  • Stronger Competitive Advantage

What’s the Step-by-Step Process for Behavioral Research?

  1. Book a consultation. We’ll see if we might be a good fit to partner for your research and get all the details to send a proposal that lays out the proposed scope and methodology. If that works out, we’ll move forward.

  2. Have a kickoff meeting. This is when our team meets yours. We’ll workshop through some exercises, make any updates to the plan that may be needed, and get started with the research.

  3. Get to work. Our team drafts research instruments (e.g., surveys, interviews discussion guides), handles the recruitment for the study, payment for participants, and any other research logistics.

  4. Provide consistent communication. Along with approving and providing feedback on drafts, you’ll get updates along the way, as well as an in-depth midpoint check-in.

  5. Put strategy into action. When you get your final report, you’ll get recommendations for all of your burning questions, in-depth information, and a clear understanding of how to move forward. If you need help putting your strategy into action, we’re here for that, too!